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Implementing data intelligence (and gaining an advantage over your competition)

Data is today’s currency, and in a business sense it can be an organisation’s most valuable asset. But in a world that produces more than 2,500,000 terabytes of data every day, how does one begin to make sense of it?

How is it best organised or analysed so that the most value can be derived from it? How do you turn it into relevant data – distilling the sheer quantity of information into quality data that’s useful and that can help inform the business decision-making process.

Having access to relevant data allows organisations to analyse their operations, workforce, and services, and therefore make better decisions – whether that be planning for the future or staying ahead of the competition.

Data intelligence vs. business intelligence

‘Intelligence’ is a term you tend to hear constantly in a business context these days. Sometimes you might also hear ‘data intelligence’ used interchangeably with ‘business intelligence’. While there are clearly some similarities between them, there are also some fundamental differences.

Data intelligence

“Data intelligence is the analysis of various forms of data in such a way that it can be used by a business to expand their services or investments. It can also refer to a company’s use of internally generated data to analyse their own operations or workforce to make better decisions in the future.“

Business intelligence

“Business intelligence, on the other hand, is the process of understanding a business process and the data associated with that process. Business intelligence involves organising, rather than just gathering, data to make it useful and applicable to the business's practices.“

Transforming an enterprise with data intelligence

In today’s data-driven world, using traditional business methods are no longer enough to stay competitive. It’s a case of adapting or getting left behind. Businesses looking to improve their products and services, increase their reach to potential customers or fine-tune processes to make them as efficient as possible, are turning to innovative techniques provided by data intelligence. Turning data into action is proving to be a game-changer; so much so, that using only non-data methods are no longer enough to stay competitive.

Information overload

On the other hand, there is now so much information available that it’s easy to get lost in it, making it impossible for people to reasonably consume and process. Data intelligence makes it possible to filter data and extract just the relevant and useful information for human use.

Future trends

Businesses are starting to realise the importance and opportunity data intelligence provides. According to Gartner, “…by 2020, 10% of organisations will have a highly profitable business unit specifically for productising and commercialising their information assets.”

In 2018, over half the large organisations globally are already competing using advanced analytics and proprietary algorithms. These changes have led to the disruption of entire industries, and it’s only the beginning.

Preparing for data intelligence with cloud services

As a Microsoft Gold Cloud Platform partner and Cloud Solution Provider, we’re helping businesses make the transition to Microsoft Azure, so they can embrace data intelligence and utilise analytics to keep themselves on the cutting edge. Nervous about putting your most precious asset in the cloud? Don’t be. We can enhance your operational efficiency, agility and scalability whilst providing you with a better security profile than you currently have on-premises.

Talk to us about:

  • Azure migration and data centre transformation
  • Analytics or application modernisation
  • DevOps and automation
  • Perimeta for Azure


oobe can help you make a seamless transition to cloud services by providing you with a ready-made enterprise cloud architecture. Click here to find out more information today, or contact oobe on or 1300 753 707 to speak to a specialist consultant.